James was recently ranked one of the top 50 influencers in e-commerce and shipping by Scurri. James was a founder of a parcel delivery business called Parcel Station; he exited the business in 2018 to support and drive growth and improvement at Whistl. As Director of Business Development at Whistl Fulfilment, a leading provider of e-commerce fulfilment and supply chain solutions, James has a strong understanding of e-commerce logistics and technology and can convey concepts to commercial and technical audiences. James has a particular interest in improving customer experience with last mile delivery. Delivery is often the first time customers see a product, so it’s important to make it a ‘wow’ experience. Businesses that scale can learn how to use delivery to encourage repeat orders and drive customer lifetime value. James can often be heard on podcasts, webinars and events speaking about how to scale using fulfilment and delivery as a method of business growth.