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15 Jan 2020

Exhibitor Q&A: Tony Dobson, MD of warehouse management technology leader for SnapFulfil

Can you please share a little bit about yourself with our visitors?

“With more than 35 years' experience in supply chain technology, both on the vendor and end-user side, I understand how digital and cloud-based technology can enable companies to achieve their strategic goals. This really enjoyable and rewarding journey has spanned WMS, e-commerce and software, along with developer, designer, implementation and procurement roles. I was delighted to join Synergy Logistics (SnapFulfil’s parent company) in 2012 as Operations Director and became MD/CEO in 2013.”

Can you please tell us why you chose to exhibit at IntraLogisteX 2020?

“Intralogistex is a well-respected event in the warehousing and fulfilment industry and as a solutions-driven provider it provides us with a great opportunity to set out our stall for the exciting, but challenging, year ahead. We have exhibited at the show for many years and it has consistently delivered high quality sales leads.”

What will you be sharing with visitors at the exhibition?

“Our innovative portfolio is all geared towards maximum efficiency and provides completeness of vision and ability to execute. SnapFulfil is a functionally rich, highly configurable and cloud-based, best-of-breed warehouse management system that consistently and accurately optimises inventory, space, plus resources and can be easily installed in a variety of ways to meet the operational and financial needs of any warehouse, large or small. It’s increasingly being acknowledged as the most adaptable and scalable Tier 1 WMS on the market and offers fast implementation (deployable in 45 days or less) and rapid ROI - quickly improving efficiency and productivity by up to 30 per cent.

“SnapCart is an autonomous mobile robot (AMR) that can significantly reduce pickers’ daily walking distance from as much as 15 miles to 1 mile, which offers considerable savings. Adopting a ‘man-to-goods’ approach to multi order picking and automation, whereby pickers are confined to a specific cell, SnapCart is also a low-cost and low-risk solution. Warehouses can gradually integrate the collaborative robots without making any costly infrastructure changes. What’s more, it costs less than a third of other robotic solutions currently available and being application led it has been specifically engineered for the demands of a featureless warehouse environment. At 48 totes, it also carries more than any other man-to-goods cart on the market.

“SnapData is a fully featured and configurable analytics & reporting solution to help customers instantly identify business trends. It amalgamates data from various sources and locations into one cloud-based central dashboard and gives access to a number of pre-configured base reports, KPIs and a holistic view of the operations inventory and resources. It comes as a service too, with no database administration (DBA) knowledge required and no need to worry about hosting, SQL Enterprise licensing or analytics engine administration, as it’s all managed by SnapFulfil in a fixed monthly cost.”

What do you feel are the biggest challenges facing the industry at the moment?

“We’re predicting a fulfilment year where demand for better ‘user experience’ will be as important as a company’s products and services. So, having a WMS that provides easily accessible information data to employees is paramount to improving efficiencies warehouse-wide. As businesses modify their processes to meet the challenges of today’s e-commerce, a best-of-breed WMS like SnapFulfil allows them to simply track progress and reconfigure changes to achieve the best results and most efficient fulfilment operations. Apart from facilitating much more educated decisions, it also eliminates costly, onerous and time-intensive paper-based processes in the warehouse, giving employees more quality time and flexibility to streamline procedures – creating a more rewarding and fulfilling working environment.”

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